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Truliant Celebrates Opening of Fourth Guilford County Location

Winston-Salem, N.C. (March 21, 2019) -- Truliant Federal Credit Union held a Grand Opening celebration today for its new location at 1655 New Garden Road in Greensboro to welcome its fourth Member Financial Center location to Guilford County. 

The free-standing branch has three drive-thru lanes – and includes a touchscreen Smart ATM lane. As with all Truliant branches, the new Greensboro location offers free checking, easy access, and a member-owner greeting station.

“This location gives us a stronger ability to provide Greensboro with access to a better banking alternative,” said Chris Murray, senior vice president of member experience and operations. “Our longtime history here, combined with the expertise of our local leadership and mission-driven member service gives Truliant a great opportunity to serve our growing member base.” 

As part of the Grand Opening, Truliant made a donation to the P.O.W.E.R. of Play Foundation, founded by NFL veteran Ricky Proehl and his wife Kelly Proehl. For every new account opened from February 1 through the end of March at the New Garden location, Truliant pledged to donate $100 to the foundation. The foundation’s mission is to provide financial assistance to at-risk children through scholarships, programming, sports leagues, after school and summer care, Christmas gifts, and more. 

Led by Manager Aaron Baker, Truliant’s New Garden branch is located off Bryan Boulevard at 1655 New Garden Road, in the Garden Creek shopping center across from Sheetz. Truliant currently has locations at South Elm Eugene Street and Friendly Avenue in Greensboro. It has one location in High Point. 

The new branch provides member-owners with the latest in financial products and services while maintaining a focus on the personal attention and convenience. It also features Truliant’s first interactive kiosk terminal, which allows members to watch member testimonials, learn about Truliant’s history, find information about promotions, tutorials, and more. The credit union plans to increase the kiosk’s functionality in 2019 and introduce it at more locations. 

The New Garden branch has an updated design reflecting Truliant’s Life Improved brand, eliminating traditional teller lines. Instead, it offers teller pods to provide an enhanced, side-by-side service experience that is more personal.

The location follows the opening of another new Triad branch in 2018 - Truliant’s second Asheboro Member Financial Center.  The new Greensboro Member Financial Center is open Monday through Thursday from 9 a.m. to 5 p.m. and on Friday from 9 a.m. to 6 p.m.

The credit union plans to open a fifth Greensboro location at 2504 Battleground Avenue in Summer 2019 to better serve members.